New Opals Down Under website soars to new heights
April 10 2008, by Rhys Fox
Australia's Number One opal retail and information website is right here on the Sunshine Coast, and it has just had a major facelift.
Palmview's multi-award winning Opals Down Under launched the new look opal website early last month, and already they have watched hits, enquiries, and sales increase.
From its humble beginnings back in 2003 when owners Immo and Louise Stein had their son Adrian develop the website as a means of creating extra awareness of Opals Down Under and opal in particular, they have watched the site grow substantially and it is now recognised as the authority site for opal information.
Under the supervision of Adrian's web design company Blackbird Solutions, Adrian has watched the website's phenomenal growth closely, with the website now earning the much-sought-after top spot on the most popular search engine, Google.
Adrian, as well as Opals Down Under's Internet Coordinator Rhys Fox, have spent the last 3 months upgrading to the latest version of the website, giving it a completely new look, with easier navigation, higher quality images, and making it overall more user-friendly.
The new design has already earned much praise with frequent positive feedback coming in daily.
Adrian said that it was his desire to design "the best opal website on the internet" as well as the design experience gained from a 12 month's working holiday in the UK that made him re-think the original and popular design of the website.
"It wasn't a matter of completely building a new website, but re-imagining the original and improving on what already had proven to be successful with our website," he said.
"Both Rhys and I sat down, brainstormed ideas, and now have made what was a great opal website even better, with more interactivity, better navigation, and easier to follow shopping carts, which makes the whole opal shopping experience a lot smoother for the customer."
"And given that we have new products coming out this year to cater for all budgets – we've already added a new sterling silver range to our website to add to our extensive range of yellow and white Gold opal jewellery – the best way to show these off is with a fresh, modern look."
With the re-worked website, Opals Down Under now rank very high in Google USA and Google UK, which has provided a rapid increase in hits from both areas.
Please contact Opals Down Under or Blackbird Solutions for more information.